Jaclyn Amoroso - Better Copy Co

About page copywriting that connects with curious customers

Your About Page carries more weight than you might realise. While other pages work on showing people what they need, this one convinces them who they need (and that’s you).

People care about who they buy from. They want to know your story and suss out your brand values before saying yes.

When done right, your About Page has a game-changing ability to move people from a lukewarm ‘maybe’ to a hard and fast ‘yes, please!’

Do you need more of that?

It's about you and them

About Page copywriting has changed. Snooze-worthy corporate mission statements littered with bland language and boring team bios don’t stack up. People expect more. They crave an emotional connection with brands through storytelling and authenticity. 

With that in mind, your About Page should:

  • Share your story, purpose and values to forge an emotional link with your audience
  • Personalise working with you by profiling the faces and talent behind your brand (even if that's just you)
  • Showcase your experience and achievements to demonstrate your ability to get the job done
  • Include case studies or social proof to back up your claims
  • Shine a light on your mission or method and why it works
  • Include a strong call-to-action

Why hire an About Page copywriter?

The About Page is often the second most visited page on a website. It’s a valuable business asset that ties your services and products to your brand mission, purpose and values, so it deserves attention.

The problem is, finding the right words and formula to turn readers into customers is no small feat. Plus, writing about yourself is hard – especially when the procrastination creeps in. 

Trusting your About Page to a seasoned copywriter like me means you can spend less time scratching together sentences and more time working on other areas of business growth. 

SEE EXAMPLES OF MY WORK
About Page Copywriting - Better Copy Co

Let's start with a chat

Step 1: Brand exploration and planning

  • First, we jump on a free 20-minute call to discuss your business goals and find out if we’re a good fit. 
  • Happy to collaborate? A copywriting proposal and project estimate will land in your inbox. 
  • Next, we schedule a 60-minute brand exploration face-to-face or via zoom. I’ll talk a lot, and ask a bucketload of questions about your business journey,  target audience and plans for the future.  
  • Then, I’ll dive deep into crafting your USP (the thing that makes you unique) and your Copy Word Bank.  

Step 2: Writing, editing and polishing 

  • The word wizardry begins. I will write (and rewrite) a true-to-you About Page that speaks to the heart of your customers and drives deeper connection.
  • Your first draft will arrive with a walkthrough video and a bunch of questions to guide revisions. We’ll work at it until it feels 100% right for you. 
  • A final copy deck will land in your inbox once revisions and proofreading are complete.

What will it cost me?

Website About Page copywriting starts at $850+GST. Add your home and services pages for an extra fee. 

Need a professional bio for another purpose? Get in touch for a custom quote. 

Featured projects

★★★★★ 5/5
“I have been working with Jac for the past few months across numerous projects and couldn't be happier with the outcome and service. She took the time to get to know me, my business and our market, and it shows in her work. She nails briefs to the wall and I recommend her to anyone in business!”
Nicole Abbott Director, Coastal Abode Properties
★★★★★ 5/5
"I needed major help writing my 'about me' page and curating event styling packages for my business. Jac has produced absolute magic for me. She has been able articulate who I am, what my business offers and stands for seamlessly. She's captured everything I've wanted to express perfectly and it's so easy to understand. I am beyond excited to give this to clients!"
Vanessa Papageorgiou
Founder, Philoxi Styling

Feeling a vibe?

Working with brands who care about people and the planet is my jam. 
If that sounds like you, book a free 20-minute copy chat to get the ball rolling.

LET'S CHAT