Great Train Tracks Copywriting Project

Great Train Tracks

Sample copy:
Unmissable Rail Journeys Across Australia

Explore the heart of Australia by luxury train, where the spirit of old-world travel and extraordinary experiences connect at every turn.

Unpack once, dine like a Queen and cross from bustling cities to remote outback towns in refined style. Slow travel doesn’t get any better than this.


Full suite of SEO copywriting
for a new player in the luxury travel space.

Great Train Tracks is a division of Meridian Travel,
a treasured client I have worked with for nearly a decade. 

We kicked off this exciting  project with a brand personality workshop and deep-dive SEO analysis. 

  • Brand voice and USP development
  • Copywriting for core web pages including home, about, destination Australia, train brands and itineraries
  • SEO keyword research, meta titles and descriptions
“Thanks yet again Jac for producing the goods. Your insights and advice in the lead up to launch have been invaluable. You consistently create copy that feels right for our business and our clients. We're excited to get this to market. Thanks so much!"

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Feeling a vibe?

Book a free 20-minute copy chat to explore the process and get the ball rolling.