Great Train Tracks
Unmissable Rail Journeys Across Australia
Explore the heart of Australia by luxury train, where the spirit of old-world travel and extraordinary experiences connect at every turn.
Unpack once, dine like a Queen and cross from bustling cities to remote outback towns in refined style. Slow travel doesn’t get any better than this.
Full suite of SEO copywriting
for a new player in the luxury travel space.
Great Train Tracks is a division of Meridian Travel,
a treasured client I have worked with for nearly a decade.
We kicked off this exciting project with a brand personality workshop and deep-dive SEO analysis.
- Brand voice and USP development
- Copywriting for core web pages including home, about, destination Australia, train brands and itineraries
- SEO keyword research, meta titles and descriptions
Feeling a vibe?
Book a free 20-minute copy chat to explore the process and get the ball rolling.