Squidge and Huggles Copy Project Mock

The Squidge Straw™

Sample copy:
The Squidge Straw™ is the only reusable straw that unrolls for hassle-free cleaning.

Reusable straws can be tricky to clean. That’s why we designed a rollable straw that opens in seconds to wash away icky build-up and bacteria. No pipe cleaners or boiling water needed.

Made with non-toxic, food-grade silicone, The Squidge Straw™ is safer for your family and kinder to our planet. A cleaner straw for a clearer conscience.


SEO sales page copywriting.

A brand exploration and tone of voice workshop set the stage for an overhaul of The Squidge Straw™ product page.

A large part of our focus was condensing individual product pages into one power-packed sales page focused on SEO, customer-centric benefits and a user-friendly flow.  

  • The Squidge Straw™ sales page
“We recently worked with Jac and Mik from Better Copy Co and we could not be happier. From the first moment I spoke with Jac, I felt an enormous weight lifted from my shoulders. I could tell she had researched and understood our brand and the messages we were trying to put into words, but just couldn’t unjumble. Jac worked on our sales page and gently guided us to what would be a better fit for us and our audience. Always professional and reliable but very easy to relay our concerns or questions to.”
Jessica Worthy
Founder, Squidge & Huggles

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